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Changes at Carryduff Auction Group

For the past couple of months my team and I at Carryduff Auction Group have been planning some of the most dynamic changes ever seen in the auction industry in Northern Ireland and we are now ready to reveal some of these to you.

We started the rebranding process by employing one of the UK's most innovative business model consultancies to help us focus on key areas of our business that needed changing but most importantly how to improve upon what has made Carryduff Auctions so special for over 25 years.

After consultation with key people and customers alike, we decided to rebrand our business as Belfast City Auctions part of the City Auction Group. The philosophy behind this change was to reinforce that we are Belfast's only vehicle auction company.

With our brand new logo and corporate colour scheme, we quickly developed a strong new brand and positioning for us. This will feature strongly in all our business communications and advertising over the coming months.

These changes and developments for Belfast City Auctions will be all encompassing and will see us transformed into the leading auction company in Northern Ireland.

  • Totally refurbished auction complex
  • Brand new auction management system
  • Live bid online
  • Inventory management system
  • Buy now facility
  • Vehicle tracking and wish lists
  • Simply the best team in the business
  • Innovative IT system
  • Privilege card system
  • Indoor inspections prior to entry to auction hall
  • Fantastic new café and bistro

Clearly with such a massive rebrand and infrastructural developments the above changes are only a few that you will notice at Belfast City Auctions in the coming months. If you would like to hear more about the changes and how these will improve your experience at Belfast City Auctions or alternatively if you would like to register for our account scheme then either fill in the form or contact me directly on mt@cityauctiongroup.com