Changes at Carryduff Auction Group
For the past couple of months my team and I at Carryduff Auction
Group have been planning some of the most dynamic changes ever seen
in the auction industry in Northern Ireland and we are now ready to
reveal some of these to you.
We started the rebranding process by employing one of the UK's
most innovative business model consultancies to help us focus on
key areas of our business that needed changing but most importantly
how to improve upon what has made Carryduff Auctions so special for
over 25 years.
After consultation with key people and customers alike, we
decided to rebrand our business as Belfast City
Auctions part of the City Auction Group.
The philosophy behind this change was to reinforce that we are
Belfast's only vehicle auction
company.
With our brand new logo and corporate colour scheme, we quickly
developed a strong new brand and positioning for us. This will
feature strongly in all our business communications and advertising
over the coming months.
These changes and developments for Belfast City Auctions will be
all encompassing and will see us transformed into the leading
auction company in Northern Ireland.
- Totally refurbished auction complex
- Brand new auction management system
- Live bid online
- Inventory management system
- Buy now facility
- Vehicle tracking and wish lists
- Simply the best team in the business
- Innovative IT system
- Privilege card system
- Indoor inspections prior to entry to auction hall
- Fantastic new café and bistro
Clearly with such a massive rebrand and infrastructural
developments the above changes are only a few that you will notice
at Belfast City Auctions in the coming months. If you would like to
hear more about the changes and how these will improve your
experience at Belfast City Auctions or alternatively if you would
like to register for our account scheme then either fill in the
form or contact me directly on mt@cityauctiongroup.com