Ford Retail, the world's largest dedicated Ford dealership group, has announced its customer facing brands will operate under a new name - TrustFord. The move is part of an ongoing strategy to align the business' regional dealerships under one nationally recognised brand name and ensure a joined-up customer experience and offering across its entire group.
Roll out of the re-brand across the dealership network will commence during Q2 2014 and will be supported by a multi-platform campaign spanning press, outdoor, online and radio.
Ford Retail currently operates a network of 65 sites in the UK under a variety of local brand names including Bougourd Ford, Brunel Ford, Dagenham Motors, Heartlands Ford, La Motte Ford, Lindsay Ford and Polar Ford. It also operates Ford Retail Online, Ford Online Parts and @firstParts Solutions; all of which will be branded as either TrustFord or TrustFirstParts from the second half of 2014.
Operating as one single brand will help give Fleet, Retail, Bodyshop, Parts, Aftersales and SME customers a better understanding of the scale of TrustFord's services across the UK - from ensuring customers have the widest range of Ford vehicles available to them wherever they are in the country to making it easier to recognise a dealership - building further confidence in the organisation's expertise.